Marzia Di Franco is COO and co-founder of DeA Finanziamenti Srl, a financial agency in Palermo, where she oversees operations, finance, compliance and human resources. A graduate in socially oriented clinical and organisational psychology, with a dissertation in ethnopsychiatry, she engages with anthropology and neuroscience and brings this dual perspective to leading teams: understanding the meanings people attach to their work before judging their behaviour.
